Los Angeles, CA (I-Newswire) July 3, 2014 - Following Jaguar’s successful US Super bowl “Its Good to Be Bad” commercial, introducing their new “F-type” performance car that featured a slew of renowned British talent, including Avengers star Tom Hiddleston, and Oscar winning actor Ben Kingsley.
An obvious choice when casting their new “Follow the Villain” 5 part series of commercials for its F-TYPE R Coupe was British actor - Craig Robert Young.
Start with a mysterious British Villain, four stunning Jaguar cars, an enigmatic leading lady, a group of antagonists, mix in dramatic car chases and striking locations, and you have Jaguar’s latest ambitious and entertaining branded exercise.
Young’s career in on-screen villainy started in the (UK) award winning TV series, “Dream Team” portraying ex-con turned-pro soccer player, Alex Wilkinson.
Following a succession of leading roles that included three of J. J Abraham’s hit productions – “Lost”, “What About Brian” and the cult sci-fi phenomenon “Fringe”, which lead to Young being named one of TV’s “Top Ten Villains” on “whatculture.com”.
Craig’s popularity playing the charismatic “bad boy” caught the eye of the producers of the No.1 rated US procedural drama “NCIS: Los Angeles” who offered Craig to recur as Dracul Comescu in both NCIS: Los Angeles and Hawaii Five-0.
In the “Follow the Villain” campaign, we see our suave “bad boy”, Craig Robert Young choosing the right car for his escape… With it’s soaring performance, the F-TYPE R Coupe offers outstanding levels of dynamic capability and control with its 5.0 liter supercharged V8 engine produces 550 horsepower, accelerating from 0-60 mph in just 4.0 seconds making it the perfect choice for any fast getaway.
The F-type R coupe tops Jaguar’s new sports car range; it’s the most powerful series-production Jag model ever. It responds accurately to even the smallest of steering inputs through an exceptionally stiff body. It is fearsome, loud, and fast
Craig says: “I was thrilled to get behind the wheel of this beautiful sleek high performance machine. 550 horsepower is sheer winning in style and I am thrilled and honored to be chosen as the next super-villain in this fantastic series.”
Craig Robert Young’s talents hit big screen this coming fall playing a good guy in the multiple award winning “Return to the Hiding Place” following a successful limited release in eight cities in the US earlier this month.
This miniseries was created and produced exclusively by MindOverEye, part of the Creative Services division of TEN: The Enthusiast Network.
Jaguar will be rolling out all five commercials with the hashtag #followthevillain